Planet Fitness, a well-known gym company, is facing backlash for its controversial ‘transgender’ policy. This policy has been deemed inappropriate and potentially unsafe for children by many of its members. The company’s value has plummeted by $400 million in just five days following the expulsion of a member who posted a photo of a ‘trans woman’ using the female locker room.
The former female member, Patricia Silva, shared the viral video and photo of the ‘trans woman’ in the female locker room on social media. Silva’s video was uploaded to Facebook in early March, detailing her experience at an Alaska fitness center.
In her video, Silva expressed her discomfort with seeing a man shaving in the women’s bathroom at Planet Fitness. She stated that while she respects his decision to identify as a woman, she was not comfortable with him using the same bathroom as her.
Silva described how she confronted the individual and voiced her concerns to the front desk staff at Planet Fitness. Despite this, her membership was canceled while the individual was allowed to remain.
Planet Fitness justified their decision by stating that Silva had violated gym policy by taking photos and/or videos in the locker room. However, this action has sparked outrage among many who believe that Planet Fitness prioritized political correctness over safety and comfort of its members.
According to the Planet Fitness Operations Manual, they have a policy that allows individuals who identify as women to use female locker rooms. This policy has been criticized for disregarding discomfort felt by some members sharing facilities with transgender individuals.
The incident has led to widespread criticism on social media, with many calling for a boycott similar to Bud Light’s after their failed ad campaign featuring ‘trans’ influencer Dylan Mulvaney, which resulted in significant loss for parent company Anheuser Busch.
As a result of this controversy, Planet Fitness’ market value has dropped from $5.3 billion to $4.9 billion between March 14 and March 19, with shares down by 13.6 percent compared to the same date a month ago.
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